AA Compliance Color Formulas for Screen ApplicationsĪdequate contrast in text and visual media can assist people with visual impairments navigate content. These colors do not use the formulas recommended by Pantone Color Bridge. *Adjusted for AA Normal Text Compliance (tested on color contrast checker). Hexadecimal values are derived from the Pantone® Color Bridge system to ensure that colors are consistent from their original color selection, to print, and to screen. These hexadecimal values have been optimized for accessibility on light or dark backgrounds. Like printed colors, screen-based colors should be consistent across multiple pages and sites, and a limited color palette is well-suited for digital applications.Īll communications should follow the brand color palette outlined here. When printing on most coated stocks (matte-, dull-, silk-finishes), on specially treated uncoated paper, or on UV presses, use the Pantone spot color or the CMYK formulas specified below. Always balance color, typography and graphic elements with white space. Don’t rush to fill it: It can focus attention on what is there, rather than drawing attention to what isn’t. Rather than viewing white space as a blank area, see it as a break. Contact your preferred printer and ask if they have a go-to formula for achieving a richer black value, instead of printing only 100% black.
To achieve a darker black in large areas or on large typographic elements, use a CMYK formula that includes a percentage of the other process color pigments. Our layouts lean heavily on these colors, mixing in the supporting palette to build color schemes that are complementary and balanced. Our primary palette consists of Boilermaker Gold and Smokestack Black.
#PANTONE 255 255 255 CODE#
In general, the color code sources originated from official Pantone® Color Bridge coated and uncoated swatchbooks. They have been adjusted for the best reproduction on screen and in print, and may not match Pantone® Color Bridge breakdowns. When using color builds, always use the color values listed on the following pages. Our new color palette is about unifying the colors of the brand under the philosophy of what it means to be Purdue University. With that understanding, we express that in all its forms by expanding the flexibility of these two colors. Color PaletteĪt our core we are Gold and Black. Using color appropriately is one of the easiest ways to make sure our materials reflect a cohesive Purdue University brand. With the work we do every day.īeyond our logo, color is one of the most recognizable aspects of our brand identity. One instantly recognizable, enduring icon of all that we do.Īnd it starts right now. The next giant leap starts with one powerful symbol. The next giant leap starts with innovative visuals, to give our stories a jolt of energy and a fresh new look. The next giant leap starts with evocative imagery, to show the real human faces at the center of our work. The next giant leap starts with a unifying color palette, so that all of Purdue feels like all of Purdue.
The next giant leap starts with a bold new voice, so the world will hear what we have to say. The next giant leap starts with a deeper understanding of who we are, what we stand for and why Purdue matters. Over the past six months, we’ve studied the Purdue brand by talking to lots of people, and getting a variety of viewpoints and perspectives. Of one Purdue.Īnd now, it’s time to tell it purposefully, persistently and proudly. Purdue University has an incredible story to tell.
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